Battlecards built from your real deals — not Google. A lightweight competitive win system that equips every rep to beat your top rivals with clarity, consistency, and confidence.
Choose the engagement that fits your timeline and current state — both end with sales-ready assets your reps will actually use.
A hands-on build of your first competitive win system: sales-ready battlecards plus a practical operating rhythm to keep them useful long after the engagement ends.
For teams that want to move quickly, start smaller, or create immediate lift before rolling out a broader system. Fixed scope, fixed fee, with a clear upgrade path.
A four-phase process grounded in real deal intelligence — not generic research.
Align on ICP, top competitors, and where competitive pressure shows up in your funnel. No guesswork.
Interviews with founder and key reps, review of recent deals and call recordings, targeted gap research.
Draft battlecards, test against real objections, refine with team feedback, implement the update loop.
Finalize card access and placement, run live enablement sessions, put cards into active deals immediately.
Four decades of marketing leadership, including more than ten years helping SaaS teams sharpen positioning, enable sales, and compete with more discipline.
I build battlecards grounded in your actual deals, your buyers' language, and the objections your reps face in the field — not generic competitive intelligence templates.
Deep expertise turning market insight, buyer conversations, and deal-level reality into positioning and enablement assets that teams actually pick up and use.
Every engagement includes a simple, lightweight intel loop so your battlecards remain accurate as your competitive landscape evolves — no heavyweight CI program required.
Ken Dec brings more than four decades of marketing leadership, including over ten years as a SaaS-focused CMO and fractional CMO, helping B2B technology companies sharpen their positioning and win in highly competitive markets. Having led go-to-market strategy, demand generation, and sales enablement for high-growth SaaS firms, he has seen firsthand how deals are won and lost in the final mile. Through SaaSRivalry, Ken applies that experience to deliver practical, battle-tested competitive intelligence that equips sales and marketing teams to outmaneuver rivals, strengthen messaging, and close more business. His approach goes beyond static battlecards, translating deep market insight into actionable strategies that drive measurable revenue impact.
Selected SaaS and technology companies where Ken has helped sharpen positioning, strengthen go-to-market strategy, and support growth.
Experience across B2B SaaS, healthcare technology, customer experience, and workforce platforms.
This engagement is purpose-built for a specific stage and situation — not a one-size-fits-all program.
No slides required — just bring a few recent deals. We'll cover:
In a 20–30 minute call, we'll map your competitive landscape and decide on the right first step. No decks, no sales pressure.
Thanks — you'll hear back within one business day to confirm a time. Bring a couple of recent competitive deals and we'll make the most of the 20 minutes.